Project: Tangled emotions
To explore unfamiliar language type that evokes different experimental ideas and encourages us to arrive at new design solutions with light, colors, or any materials. The goal is not only to experiment with type but also come up with related packaging design solutions.
The unique design generated from the experiments is to be used in the appropriate branding solution. My design for juice packaging demonstrates the relationship with different original fruit flavors. Brand name the “Tangle,” helps my audience relate to the tangy juice product and tangled design used on packaging with simplistic design and vibrant fruity colors.