Project: Digital security
A task is to select a brand that is almost dying or dead and identify its essence. To redesign the brand by expanding and repositioning the brand’s identity. To create the new extensions while maintaining the brand’s actual soul.
BlackBerry is a smartphone company. A goal of the company is to make secure smartphones. I decided to focus on the brand soul of the company which is to connect people and information. I came up with new logo design, branding patterns, and new extensions for the brand, such as services to secure the government’s confidential digital information.